Rise

Format

• ---

  DOC064LPLong Player  £15.00

Label

Dead Oceans

Bear In Heaven

I Love You, It's Cool

It's natural to maintain a bit of skeptical distance from a band with a gift for gimmickry; to assume that clever publicity stunts are there to mask deficiencies in the music. Way in advance of I Love You, It's Cool's release, the Brooklyn trio Bear in Heaven stretched and slowed the album to a glacial crawl spanning 2,700 hours, and streamed the resulting drone online as an early opportunity to hear the record in its entirety. Between that and a gift for mockumentary, it's reasonable to expect a bit of jokey novelty in Bear in Heaven's music.

But listen to I Love You, It's Cool — preferably the 44-minute version due out April 3 — and there's no winking whatsoever. For all of Bear in Heaven's tongue-in-cheek marketing savvy, its songs are sweet, reasonably simple and charmingly buzzy, with each whirring synth wrapped around a core of pure pop. Like Active Child without the harps, Bear in Heaven infuses I Love You, It's Cool with textured electronics and choirboy vocals, but these songs aren't so ethereal, opting instead to swoon and shine on the dance floor.

Tracklist

• 01 – Idle Heart
  02 – The Reflection of You
  03 – Noon Moon
  04 – Sinful Nature
  05 – Cool Light
  06 – Kiss Me Crazy
  07 – World of Freakout
  08 – Warm Water
  09 – Space Remains
  10 – Sweetness & Sickness